Has anyone ever attended one of these? I am intriqued and I am considering going since it is a Yahoo event. I suspect the information will be more on target and with a quicker learning curve. Your input before I spend any money would be appreciated.

some info from their email follows:

Session A (Morning):


Keyword Generation - Strategies for identifying keywords that sell, which keywords to use, what to stay away from and how many you really need for your business
Writing Effective Titles and Descriptions - Tips for creating search listings that get results. Writing for Overture versus writing for other search engines, effective copywriting guidelines
Guideline Guidance - What are the editors looking for to approve your listings?
Campaign Management - How to make sure false clicks aren't killing you. How much time should you spend managing your campaign, tools to make campaign management easier, getting the most out of the DirecTraffic™ center
Tracking Your Results - How to tell if it's working, and what to do if it's not. What to test, what to track and how to get results that work for your bottom line
Session B (Afternoon):

Landing Pages That Work - Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which pages are most effective and deliver higher conversions?
Advanced Bidding Tactics - How to bid like a pro, lower your price per click, annihilate the competition and get more sales
Successful Advertiser Case Studies - What do the big guys do differently and how can you adapt their strategies to get the most from your campaign?
Other Yahoo! Search Marketing Products - Now that you've mastered Pay Per Click, what's next?