At the recent KW event there was some bruha about
net vs gross of the typical top producer. 100+ units per year. On a panel discussion most of these 'mega' agents were netting around 30%. They were all marketing based, branding type agents. Buss benches, trucks etc. However, there was 1 mega agent who had a total expense of 36%. His business was based around prospecting, team prospecting. He had NO branding. He still delegated and had a team.
Why do some of us go the marketing route while others the prospecting route. WHY dont most 100+ a year agents do both?
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Tim and Julie Harris
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